The Heart Behind Every Slice
From a single humble kitchen in Albuquerque to a beloved New Mexico institution — discover the passion, the people, and the principles that make Dion's more than just a pizza place.
A New Mexico Legend, Born with Purpose
Dion's began as a dream — a family's vision of bringing fresh, hand-crafted pizza to the heart of Albuquerque. Founded in the early 1970s, what started as a small neighborhood pizzeria quickly became the go-to gathering spot for families, students, and locals hungry for something honest and delicious.
Decades later, that same spirit still guides every dough we stretch, every sauce we spread, and every smile we serve. We've grown, but we've never forgotten our roots: real ingredients, real community, real care.
- Hand-tossed dough made fresh daily from scratch
- Locally sourced produce and quality ingredients
- Family-owned values embedded in every location
- New Mexico's most beloved pizza brand since 1972
- Proud supporter of local schools and community programs
Excellence
Our Mission & Core Values
We don't just make pizza — we create moments. Our values shape every decision we make, from the kitchen to the community.
"To nourish New Mexico with food crafted from integrity, served with warmth, and shared with joy."
Every pizza, every salad, every smile is a reflection of this promise — a commitment we've kept for over five decades and intend to keep for generations to come.
Made with Love
Every pizza is crafted by hand, with passion poured into every step of the process — from dough to delivery.
Fresh Always
We use fresh, high-quality ingredients — never frozen shortcuts. Our produce is sourced locally whenever possible.
Community First
We invest in the neighborhoods we serve — supporting schools, local events, and causes that matter to New Mexico families.
Uncompromising Quality
From our signature sauces to our scratch-made crusts, we hold ourselves to the highest standard — every single time.
A Legacy Built Slice by Slice
Over five decades of growth, innovation, and unwavering dedication to great food and great community.
The First Oven Fires Up
Dion's opens its very first location on 4th Street NW in Albuquerque. A family of five runs the entire operation, serving hand-tossed pizza to their neighborhood with pride and a whole lot of heart.
Expanding Across Albuquerque
With soaring demand and a fiercely loyal customer base, Dion's opens four new locations throughout Albuquerque. The signature green chile topping becomes a local sensation and a New Mexico staple.
Ranch Dressing Revolution
Dion's introduces its legendary house-made ranch dressing — now a fan favorite ordered by the bottle. This decade also marks the launch of our beloved Caesar salad, still made fresh daily.
Into Santa Fe & Beyond
Dion's crosses city limits, opening locations in Santa Fe and Rio Rancho. The brand's commitment to community deepens with the launch of the Dion's Education Fund, supporting local schools and student programs.
Digital Innovation
Dion's launches online ordering and its first mobile app, making it easier than ever to get a fresh pizza to your door. Customer satisfaction ratings hit an all-time high as efficiency and quality soar together.
Still Growing, Always Rooted
With 15+ locations across New Mexico and a growing catering and franchise network, Dion's continues to evolve — while staying true to the family values and fresh flavors that started it all in 1972.
Meet the Team Behind the Dough
Our people are the secret ingredient. Passionate, dedicated, and deeply proud of what they create every single day.
Marcus Tran
Founder & CEOMarcus inherited his love for pizza from his father and turned it into a 50-year legacy. He still visits every location monthly to taste-test the dough.
Sofia Reyes
Head Chef & Culinary DirectorA culinary arts graduate with over 20 years of experience, Sofia oversees every recipe, ingredient standard, and seasonal menu innovation at Dion's.
James Hollis
Director of OperationsJames ensures every Dion's location runs like a well-oiled machine. His passion for operational excellence keeps quality consistent from Albuquerque to Santa Fe.
Alicia Monroe
Community Relations ManagerAlicia is the bridge between Dion's and the communities we serve. She manages partnerships with local schools, nonprofits, and neighborhood initiatives across New Mexico.
